Patrick Doyle, Domino’s president and CEO, commented: "As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change." "All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible." "We need to understand if a customer’s experience is different if the car is parked in the driveway versus next to the curb." Mazda to implement self-driving technology in all cars by 2025 This project is focussed on the last 50 feet of the delivery: "How will customers react to coming outside to get their food?" proposed Domino's USA president Russell Weiner.ĭriverless lorries could slash fuel costs and congestion, says Transport Research LaboratoryĪutonomous vehicles (AVs) a threat to jobs, US study shows Randomly chosen Domino's customers in Ann Arbor, Michigan, will be able to choose whether they wish to receive their pizza from a Ford Fusion Hybrid Autonomous Vehicle - but the vehicle will not be driving itself all the way.ĭelivery vehicles will house researchers and be manually-driven by a Ford software engineer, whilst customers will be able to track their pizza through GPS and then receive a text message detailing how they receive their food once the vehicle is in range. The project will aim to evaluate how customers will interact with a driverless vehicle and whether it will alter their perspective on the service. Ford Motor Company and Domino's Pizza are launching a collaboration to test whether self-driving cars will have a place in the food delivery world, namely delivering pizzas.
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